About the job

Voted Best Places to Work in Austin, Best Paying Companies,

and Top Startup Companies by Forbes

SparkCognition looks to bring in the best talent in the world. To accommodate the hiring of our wildly talented teams, SparkCognition sponsors visa opportunities when appropriate.

Who are we and why this opportunity?

Drive change and create a footprint. SparkCognition invests in our employees and fosters collaboration throughout the organization. Our employees have the ability to work

globally with award-winning artificial intelligence (AI) technology within multiple industries. What are the benefits and perks at SparkCognition?

Our full-time employees and their loved ones will be supported with a competitive and comprehensive benefits package.

Below are some highlights - we’d love to connect and share more!

• Fast-paced evolving culture with the opportunity to drive new ideas and technology.
• Hybrid Work Environment - 4 days per week in office
• Stock Option Grants
• Generous Time Off Programs
• Medical Coverage, and Parental Leave Plans
• 401k with Employer Match
• Monthly Technology Allowance
• Large 2022 renovated office space centrally located near the Arboretum in Austin, TX- including fully stocked beverage and snack areas!
  
  

SparkCognition is seeking a Senior Demand Generation Manager to develop and drive demand generation and digital marketing programs. This highly visible role will define and execute campaigns across various channels and will play a pivotal role in the growth of SparkCognition by creating, optimizing, and managing marketing campaigns that attract new qualified leads and convert them.

You will be directly responsible for meeting acquisition goals by designing, executing, measuring, and optimizing multi-channel marketing programs. You’ll work closely with the sales and product teams to improve upon current initiatives and identify new opportunities to build a scalable demand engine built upon awareness, demand, pipeline, and bookings. You will have proven success executing campaigns in B2B and/or SaaS, including but not limited to: email marketing, content marketing, paid media, social media, web, SEO, marketing automation. Our ideal candidate is a self-starter that thrives in a fast-paced environment and is able to prioritize based on business goals.

Join us and:

• Build lead generation programs using multiple channels including email marketing, content marketing, paid media, social media, web, SEO, SEM, marketing automation
• Grow new leads by converting site traffic through calls-to-action, landing pages, lead generation content and remarketing
• Be a close partner to the SDR team to ensure quality lead delivery, proper follow up and incorporate feedback into marketing programs
• Forecast, track and report on marketing campaign performance including funnel conversion metrics
• Partner with internal and external creative and copywriting resources to design and develop content that drives engagement/action
• Ensure timely deployment of initiatives and project success by managing stakeholders, calendars, budget, timelines, and processes
• Work with sales to develop messaging, positioning and outreach tactics that engage prospects in new ways
• Develop account-based marketing programs for large scale accounts in effort to accelerate enterprise sales cycle
• Maintain knowledge of digital marketing best practices.
• Maintain knowledge of SparkCognition’s products. solutions, customer applications, competitive product differences as well as underlying technologies.
  
  

You'll have:

• Bachelor’s degree, preferably in marketing, communications, or related field
• 5+ years of highly analytical experience in B2B acquisition, growth, or demand generation marketing
• Results-oriented with a strong focus on achieving revenue, conversion, sales, and other marketing goals
• Ability to use metrics to manage programs and measure success
• Proficiency with content creation, email marketing, and lead nurturing
• Quantitative analytical experience and communication skills
• Strong communication skills and can turn complex concepts into compelling messaging and campaigns
• Comfortable communicating with cross-functional teams and leadership
• Ability to manage multiple projects at the same time in a fast-paced environment
• Experience partnering with SDRs and sales teams to coordinate, communicate, and deliver marketing programs
• Experience with Salesforce, Hubspot, Outreach, and/or other similar platforms
  
  

#marketing

#B2B

#DemandGenerationManager

#SaaS

Explore SparkCognition:

https://www.sparkcognition.com/company/

BuiltIn Austin

SparkCognition is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.

SparkCognition prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

SparkCognition is committed to providing reasonable accommodation throughout the recruiting process. If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation request.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview