About the job

Digital Marketing Specialist | WFH(Remote), Day-Shift | Up to PHP70K

GoTeam is seeking a highly skilled and motivated Digital Marketing Specialist to join our team who will be responsible for managing and optimizing digital advertising campaigns, measuring performance, creating engaging content, executing email marketing campaigns, updating website content, and supporting lead generation activities. If you are passionate about digital marketing and have a strong track record of delivering results, we would love to have you join the team.

Your client is a leading digital marketing agency that specializes in helping businesses achieve their online marketing goals. With a team of experienced professionals, they provide comprehensive solutions ranging from strategic planning and campaign management to website development and lead generation. Their client-centric approach and innovative strategies have earned them a reputation for delivering measurable results and driving business growth.

In this position, you will be:

• Managing and optimizing multiple digital advertising accounts for agency clients, including planning, ad account setup, campaign setup, tracking, measurement, optimization, and reporting.
• Utilizing advanced skills and experience in platforms such as Facebook Business Manager, Instagram Ads, Google Ads, YouTube, TikTok, LinkedIn, and programmatic platforms like Adroll to drive successful advertising campaigns.
• Setting up and configuring paid media analytics tools and Google G4 analytics tools to track performance and conversions, and generating insightful reports using the agency dashboard tool Agency Analytics.
• Formatting and resizing images, videos, and copy for advertising placements, utilizing draft creative content from the agency’s graphic designer and copywriter. Writing Google ads and basic copy for Facebook ads based on client websites.
• Executing email marketing campaigns and automation using tools like Active Campaign, Mailchimp, Klavio, and Hubspot, ensuring proper testing, monitoring, and reporting on campaign performance.
• Performing basic content updates to WordPress and Shopify websites, collaborating with the agency’s web developer.
• Supporting the setup and optimization of lead generation activities through web landing pages, paid media, and email marketing.
• Utilizing the agency’s project management system to track hours and tasks, ensuring organization, and providing regular updates on activities and performance.

Skills and Qualifications:

• Preferably with a Bachelor’s degree in a Business field or a related discipline.
• Google AdWords Certification, Facebook/Instagram Ads Certification, G4 and GTM Certification is highly preferred
• Proven experience and expertise in managing digital advertising campaigns across various platforms, with a focus on Facebook, Instagram, Google Ads, YouTube, TikTok, LinkedIn, and programmatic platforms.
• Proficiency in using Facebook Business Manager and other ad channel platforms, including advanced knowledge of e-commerce functionalities.
• Strong analytical skills with experience in setting up and analyzing paid media analytics tools and Google G4 analytics tools.
• Excellent written and verbal communication skills, with the ability to write compelling copy for advertising campaigns and email marketing.
• Familiarity with email marketing tools like Active Campaign, Mailchimp, Klavio, and Hubspot, and the ability to execute successful campaigns and automations.
• Basic knowledge of WordPress and Shopify platforms to perform content updates on websites.
• Demonstrated ability to generate leads through various digital marketing channels and contribute to lead generation strategies.
• Highly organized and proficient in using project management systems to track hours, tasks, and provide regular updates on activities and performance.

Your Benefits:

• Dual-monitor PC setup or laptop for your home.
• 7 Habits of Highly Effective People Training
• Your copy of “The 7 Habits of Highly Effective People” and “Little Black Book for Stunning Success”
• Exceed Institute – Training and tools to help you navigate life and build a rich and connected family life.
• HMO coverage from start date for you and one dependent, for free. With P200K coverage, private room, and P10K reimbursement for medications. You may enroll up to 4 additional dependents.
• 24/7 access to counselling support for mental health. Our Employee Assistance Program (EAP) will help you thrive amid parenting challenges, stress, or relationship issues.
• Free legal advice and financial consultations, also as part of the EAP.
• P1,000,000 Life Insurance coverage
• 10 days leave (Year 1), rising to 15 days leave after Year 1
• Welcome gift on your first day
• Monthly Discover You lunch (CEO presentation, leadership training, Values Awards)
• Monthly gratitude celebrations & Prizes (Trivia, Talent Night, Personal Development, Acoustic Nights)
• Welcome Tea with the CEO and work anniversary celebrations
• P10K referral bonus, plus a chance to win a trip for 2 to Bali, Indonesia
• Free coffee for our office-based team

Your Family’s Benefits (Yes, that’s right, we care about your family):

• 24/7 access to confidential counselling support for mental health for 4 family members. Our Employee’s Family Assistance Program (EFAP) will help your loved ones thrive amid personal issues.
• Free legal advice and financial consultations for 4 family members, also as part of the EFAP.
• Free Telemedicine for 4 family members
• Personal invites for your family members to our monthly virtual events (and yes, they can win prizes, too)
• Project Next Generation – Online schooling support for your children, nieces, nephews, and cousins
• P10K referral bonus for your family members

Our Story

In 2014, our CTO and Founder Matt Kesby starts Go-Virtual Assistants (GO-VA) with one full-time member. The following year, CEO Fiona Kesby moves to Cebu to be onsite as the company scales. She emphasizes that the best way to attract talent is to take exceptional care of them.

In 8 years, GoTeam has grown its client base to business owners from Australia, the U.S., U.K. and Singapore, among others. Working with highly skilled and motivated team members in GoTeam gives these businesses all the benefits of outsourcing and offshoring, without any of the complications and additional costs of starting their own office locally.

The warmth and welcoming culture of GoTeam starts from Day 1, with our Chief Happiness Officers providing each new team member with a Welcome Kit. HMO Coverage for yourself and 1 dependent also kick in on Day 1.

Among GoTeam’s core values re Discovery and Humility. (The overarching one is Care.) Fiona sets an example of leading by these values by consistently encouraging team members to read and discover new skills, industry best practices, and advice for leadership, self-care, and growth.

Monthly “Discover You” events are eing held to ensure that the entire company is up-to-date with current developments, celebrate wins from the previous month, and acknowledge those team members who have made an impact in their clients’ businesses and exceed expectations as well.

At GoTeam, no team member is left behind. Everyone is heard and made to feel that they truly belong.

Learn more about Our Culture here: https://go.team/ph/our-culture

IMPORTANT: While this is a work-from-home arrangement, if any recurring issues arise i.e., internet connectivity, power supply issues, background noise, and alike, you shall be requested to work in the nearest GoTeam office or accredited establishments.