About the job

We are seeking a highly-skilled, motivated, and knowledgeable Google Analytics Specialist.

Please note: We are not looking for SEO profiles and Data Analytics profiles, our primary focus is to hire a candidate with hands-on experience in Google Analytics and implementing Google Tags.

• This role requires expert-level knowledge in Web Analytics (strategy, requirements, implementation, validation, reporting) specifically with Google Analytics.
• The ability to communicate clearly and effectively with technical and non-technical team members is a must.
• Have experience in implementing Server Side Tracking or Mobile app tracking.

The team is looking for a Google Analytics Consultant who understands the digital analytics space and has the ability to build and customize analytics and tag manager implementations.

RESPONSIBILITIES

• Capture web analytics data with Google Analytics
• Provide in-depth and insightful custom reports to communicate key metrics and findings
• Recommend and create A/B or multivariate tests to improve user experience and conversion
• Document marketing strategies and processes and recommend improvements
• Analyze campaign data and adjust strategies to deliver maximum return on investment

GTM ROLES and RESPONSIBILITIES

• Manage Google Tags (GTM) for web properties by overseeing implementation, coding, and testing, and conducting ongoing maintenance
• Audit and clean up existing GTM tags
• Work with the business team to understand metrics and help with supporting segmentation
• Manage operations and governance of Google Analytics
• Manage permissions for tag and digital analytics tools

QUALIFICATIONS

• 3+ years experience in Web Analytics.
• Advanced knowledge of Google Analytics, Digital Analytics, GTM Implementation.