Salesforce Marketing Consultant

  • Marketing
  • India
  • 07/04/2023
  • Full Time
Job expired!

About the job

Primary responsibilities:

  • Setup, build, and maintain highly personalised and dynamic cross channel campaigns (including email, SMS, push, etc.) and journeys. Proficiency in SQL, SSJS, JSON and AMPScript is required
  • Configure email and omni-channel journeys with dynamic content and templates, personalization, mobile responsiveness and interactivity
  • Create queries to extract customer segmentation based on personas, triggers or other customer attributes for journey and content builds
  • Develop and maintain documentation on specifications, design, and test results in accordance to best practices and standards (e.g. BRD, FRD)
  • Partake in Marketing Cloud implementation for new clients – knowledge in Marketing Cloud Connect would be ideal
  • Identify opportunities to optimise campaigns and journeys.
  • Staying up to date on key platform enhancements and product updates.

Secondary responsibilities:

  • Be part of a team that partakes in client discussions and sales journeys to gather business requirements and specifications, architecture and application design, and solutioning
  • Provide recommendations to align Salesforce’s technology and offerings to existing and new clients business needs and advising on the solution offerings

Must have requirements:

  • Minimum 2 - 4 years of experience working in marketing automation (SFMC) in a technical role including Marketing Cloud implementations
  • Strong knowledge of Marketing Cloud functionalities such as of Journey Builder, Email Studio, Contact Builder, Automation Studio, Cloud Pages, Mobile Studio, Ad Studio, Marketing Cloud Connector
  • Marketing cloud implementation experience
  • Intermediate knowledge and understanding of Sales and/ or Service cloud ecosystems and how they integrate with Marketing Cloud
  • Strong technical skills in HTML, CSS, AMPScript, API integrations, Java script, SQL, and JSON
  • Marketing Cloud Certifications (Developer/ Consultant/ Email Specialist)
  • Self-motivation and a desire for continuous learning and improvement
  • Strong communication and presentation skills

Good to have requirements:

  • Knowledge of additional products such as MC Personalisation (Interaction Studio), MC Intelligence (Datorama), Experience Cloud, Commerce Cloud, Loyalty Management or CDP is advantageous.
  • Working knowledge of Einstein Analytics
  • Experience or knowledge with other marketing automation platforms is advantageous
  • Be able to understand ETL and data migration best practices

You can also drop in your resume at [email protected]