Senior Copywriter

Remote Creative

Walton Isaacson is seeking a talented and experienced Senior Copywriter to join our team. As a Senior Copywriter, you will play a pivotal role in developing creative and culturally relevant campaigns for our clients, with a specific focus on the African American/Black consumer. Your expertise in understanding and effectively communicating with diverse audiences and the total market will be instrumental in driving our agency’s success and creating impactful brand stories.

Responsibilities:

• Develop compelling and creative copy that resonates with all audiences but you will lean in specifically for the African American/Black communities, while adhering to brand guidelines and objectives.
• Clients may include: American Airlines, McDonalds and Lexus.
• Collaborate closely with the creative team, including art directors, designers, and strategists, to develop and execute integrated marketing campaigns across various media channels.
• Write and edit copy for a wide range of marketing materials, including print ads, digital campaigns, social media content, video scripts, websites, and more.
• Maintain a deep understanding of industry trends, cultural movements, and competitive landscape, ensuring that our work remains innovative and impactful.
• Participate in client meetings and presentations, articulating and defending creative concepts and strategies effectively.
• Collaborate with account managers, clients to gather insights and feedback, refining creative concepts to meet objectives and exceed expectations.
• Provide partnership mentorship and guidance to cross functional teammates, offering constructive feedback and fostering a culture of growth and development.

Requirements

• Demonstrated portfolio showcasing exceptional copywriting skills, preferably specifically in multicultural and African American/Black targeted campaigns.
• Strong conceptual abilities, remarkable writing skills and a solid knowledge of the digital landscape.
• Polished client presentation skills demonstrating a clear vision of how the work addresses the client challenge.
• Desire to work collaboratively as part of a larger team in a fast-paced environment.
• Proficiency in presentation skills a requirement for internal creative presentations.
• You are all about great relationships with your team and the client.
• Ability to meet deadlines and effectively handle a wide variety of work.
• 4+ years of Advertising Agency experience