About the job

Drive growth at one of the fastest-growing companies in America!

Fresh Prints is an NYC-based custom apparel startup. We find incredible students and give them the working capital, training, and support to build the business at their schools.We have 400+ students who will contribute significantly to our revenue in the next 12 months.

You’ll be focused on the next $50 million. How do we create unique value propositions? How do we optimize the existing revenue channels and develop additional revenue channels? How do we usher in the next stage at Fresh Prints?

Those are the questions the members of our cross-functional Growth Team work on every day. They do so not as developers, designers, or marketers, but as entrepreneurs, determined to drive the business forward.

This role is perfect for someone who has 2+ years of experience with email marketing, campaigns, workflows, A/B testing, conversion rate/funnel optimization, and deliverability. For the right person, this role offers an uncapped opportunity. With time, the role will develop into a higher-level role, and you’ll be given the space to own a marketing channel.

We’re looking for someone who is willing to take ownership of projects, is super attentive to details, is proactive, can stay calm under pressure, and execute on tight deadlines. The ideal candidate should love taking on new challenges.

Needless to say, you’ll grow as Fresh Prints grows. You’ll get all the time and support you need to learn a lot, develop professionally, and have a big impact.

Description of the Role

• Manage and build an overall email marketing strategy
• Design and execute our email marketing campaigns
• Collaborate with the creative team to develop email content, graphics, and messaging that drive engagement and conversions
• Consistently run A/B experiments to optimize open, click-through, and conversion rates across the funnel
• Proof and QA campaigns to ensure a 100% error-free execution
• Analyze and report on campaign performance
• Find creative solutions to grow our email database
• Develop customer segmentation, targeting, and contact strategies to maximize the performance of key segments
• Follow and maintain best practices to keep email deliverability high
• Work with the rest of the Growth team to test, refine, and develop revenue funnels

Requirements

• 2+ years of experience with email marketing and funnel optimization
• Proficient in using email marketing and automation tools like Iterable, Hubspot, etc
• Excellent communication skills - Fluency in English is a must
• Excellent analytical skills and ability to provide actionable insights from data
• Strong time management & prioritization skills
• Super detail-oriented and meticulous with work
• Self-motivated and excited to work on different projects

Personal Attributes

• Proactive. You believe it’s always on you to make sure anything you do is a success.
• In love with a challenge. You revel in solving problems and want a job that pushes you out of your comfort zone.
• Goal-oriented. You’re incredibly ambitious. You’re dedicated to a long-term vision of who you are and where you want to go.
• Open to change. You’re inspired by the endless ways in which everything we do can always be improved.
• Calm under pressure. You have a sense of urgency but channel it into productively working through any issues.
• Super attentive to detail. You have an eagle’s eye for detail and can catch any mistake within seconds

Compensation & Benefits

• 12+ lakhs (per annum), adjusted based on experience
• Health Insurance
• Personal Accident Insurance
• Mental Health benefits
• The opportunity to learn a lot rapidly
• Working with a talented and busy team dedicated to building a business together

Details

• This is a WFH role and could be based anywhere in India

Working hours are Monday - Friday, Working hours are Monday - Friday, 12:30PM IST to 9:30PM IST.

Fresh Prints is an equal employment opportunity employer and promotes diversity; actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply